BRAND, PRODUCT & CREATIVE DIRECTION
BRAND, PRODUCT & CREATIVE DIRECTION
Client: Ochre Hospitality Group | Deliverables: Naming · Branding · Packaging · Retail Design
Sophia is a full brand and retail concept for a patisserie in Paris, developed for Ochre Hospitality Group. April Nemeth created the name, identity, custom lettering, packaging system, and retail direction, shaping a brand world rooted in French warmth, modern refinement, and visual restraint.
The work extended across the full customer experience, from logo and packaging to furniture sourcing, styling, and the physical environment, creating a cohesive expression across product, space, and service.