ART, DESIGN & CREATIVE THINKING
ART, DESIGN & CREATIVE THINKING
Branding and retail concept for Sophia, a patisserie in Paris, France. Responsible for the naming, identity, packaging, retail store design and interior furniture sourcing. April created original hand-drawn lettering and then vectorized it in Adobe Illustrator in order to be turned into a font. Original font was then used across all digital and print collateral.
role
CREATIVE DIRECTOR
ART DIRECTOR
DESIGNER
HAND LETTERING ARTIST
deliverables
CONCEPT
BRAND IDENTITY
SIGNAGE
PRINT
FURNITURE SOURCING