BRAND, PRODUCT & CREATIVE DIRECTION
BRAND, PRODUCT & CREATIVE DIRECTION
Client: Ohio Department of Higher Education
Deliverables: Campaign Strategy · Creative Direction · Visual Identity · Print, Digital + Video Collateral · Engagement Guide
April Nemeth designed and creative directed Align, a statewide campaign for the Ohio Department of Higher Education created to support sexual violence prevention across college campuses through social norming, clear messaging, and visual engagement.
The campaign system included posters, digital assets, postcards, stickers, video direction, brand standards, and an engagement guide, built around constructivist typography, monochrome palettes, and direct visual language designed to communicate urgency without losing clarity.
Deployed across 80+ campuses, the work translated a sensitive and complex public health issue into a cohesive communication system that could be used consistently across institutions, student audiences, and campaign channels.
Additional campaign work completed:
• Engagement Guide
• Information Card
• Brand Standards