Paper Rebel | Brand Identity & New Product Development

“When you join the rebellion, you celebrate individuality and self-expression, you connect by sharing your vulnerabilities, and you stand out from the tried, from the true. Paper Rebel is the brand that speaks fearlessly, cleverly and progressively.”

As a lifestyle brand that offers cards, gifts, stationery and more, Paper Rebel incorporates a blend of raw, funny copy and on-trend sophisticated design. The Paper Rebel Identity and product line are inspired by the beauty and imperfection of humanity. The painterly art style and loose line art help bring this to life and are used throughout the product line and packaging. Each card is printed in the USA on a high end paper stock using a unique printing method, such as letterpress or screen printing, in order to elevate the brand and preserve authenticity. Nearly all funny greeting cards use the same formula of bright colors, slapstick humor and bold, sometimes garish, design. Paper Rebel is different. Internally concepted and directed, new art and copy were created by hand-selected artists all over the world and curated into unique cards and gifts. A series of supporting elements such as a custom envelope and seal were created to elevate Paper Rebel even further. The full product line includes cards, ceramic mugs, zipper pouches, tote bags, note pads, pens, tea towels and enamel pins.